Case Study of RabbiteholeBD

Challenges

RabbitHoleBD faced below challenges before they were introduced to BlessBit.

• Serving Live content: system down just around starting time of any big event.
• System was able to handle only fixed number of users, due to system not being scalable.
• Manually change source, always require resources at both ends (client-solution provider).
• Ad management not responsive enough, resulting awkward timing for ad delivery.
• Always expensive infrastructure wise, because of fixed hardware/resource allocation.

Why RabbitholeBD Choose Blessbit

• We served 414,644 concurrent users at peak during World Cup. System is highly scalable to the point where almost zero manual intervention is required.
• We implemented a custom authentication system. A new way to secure content combining CloudFront with one-to-one request and response and almost no overhead.
• Client can push ads at any time they want, in real time. For on-demand content, client can schedule ads and they will be pushed on that exact time.
• We determine the most suitable ffmpeg profile. Clients enjoy not only an eye-pleasing viewing experience but also perfectly CPU/GPU optimized at the same time.
• Using combination of own analytics (plus our in-house developed AI) and third party analytics tool, wide range of reporting is available at management panel.

Outcome For RabbitHoleBD

Here the outcomes for RabbitHoleBD:

• Using AWS CloudFront for live streaming was a huge money saver, realized by client.
• Using strong security in combination with cloudfront, was realized positively by client in terms of security and cost cutting.
• Using RDS and ElastiCache improved system efficiency and push the performance through the roof.
• Snapshot & AMI as backup, auto destroy and deploy new web server as and when required is a major cost cutting point for RabbitHoleBD.com. This also ensures no resource was wasted.
• S3 and Cloudfront based VOD content delivery ensures smooth experience for RabbitHoleBD

Conclusion

BlessBit has taken RabbitHoleBD a long way forward and provided a great boost in revenue growth, business expansion and a great customer satisfaction. With almost 0.9 million registered user, RabbitHoleBD are now confident again to offer premium content just like they originally intended/planned.

BlessBit allows RabbitHoleBD to deliver a top-quality service while minimizing expense and technical overhead. Combined with excellent customer support around software and website, this has helped RabbitHoleBD’s service to become a major success. We’re thrilled to be working with RabbitHoleBD and expect to continue this great journey together.